Bouillon is basically a fancy French word for "broth", but with a more intense flavor profile. It's designed to be dissolved in water to create a quick and easy broth substitute. And let's be real, who doesn't love the idea of a quick fix in the kitchen?
Now, I know what you're thinking: "But won't using chicken bouillon instead of chicken broth affect the flavor of my dish?" And to that, I say... maybe. Depending on the recipe, using bouillon might actually enhance the flavor, especially if you're making a dish that requires a rich, intense chicken flavor. However, if you're making a lighter, more delicate dish, you might want to stick with chicken broth.