Some folks grumble that the price has gone up over the years. And sure, £2.50 is a 67% jump from a decade ago. But look at it this way: a ticket to the grounds is £27 on the first few days. That’s like buying a concert ticket for a band you’ve never heard of, just to get the good food.
And let’s be honest—you’re not paying for the strawberries to fund Novak Djokovic’s new yacht. The mark-up covers the logistics: picking, washing, packaging, and serving 140,000 portions over the tournament. That’s a lot of cream for a lot of people. So, yes, the price has gone up, but so has the production value.
Wimbledon 2026 explained: Queue rules, strawberry cost, weather, line
Think of it like your favourite pub raising the price of a pint. You groan, but you still buy it because it’s part of the experience. At Wimbledon, that bowl is the pint.
So, what’s the verdict for the everyday reader?
If you’re heading to the Championships, don’t overthink the cost. Just buy the strawberries. Skip the expensive burger or the £10 glass of bubbly, and treat yourself to two bowls if you’re feeling reckless. It’s the one thing that will make you feel like you belong, even if Centre Court is a foggy memory.
And if you can’t make it to Wimbledon this year? Recreate the magic at home. Buy a cheap punnet of British strawberries, splash on some double cream, and eat it in your garden while watching the highlights on BBC. The cost? Probably less than £3. And the feeling? Priceless.
So next time you see that price tag—£2.50—remember: you’re not just buying fruit and cream. You’re buying a bite-sized piece of summer tradition. And honestly, that’s a bargain we can all get behind.