Not every winner is a tech gadget. Take Choc Box, a subscription service for chocolate treats. Founder Michael Sinai pitched in 2012, asking for £75,000. The Dragons balked—they thought it was a gimmick. But Mike (the “chocolate king”) had the last laugh. His company now ships over 100,000 boxes a year and is valued at nearly £10 million.
The best part? One Dragon, Duncan Bannatyne, later admitted rejecting Choc Box was his “biggest regret.” He said, “I should have invested. It’s a sweet business.” Get it? Sweet. Duncan, you might be a billionaire, but your puns are worth zero.
