First off, let’s be real: we’re still in the 2026 or 2026 season vibes, depending on when you read this. But planning ahead is half the fun. ITV typically starts the show in mid-to-late November, right as the weather gets chilly and you need a dose of sun-baked chaos. So, for 2026, expect that same sweet spot—probably around the third week of November.
Think of it like your favorite holiday movie: you know it’s coming, but the exact premiere date is teased like a treasure map. “When does it start?” becomes the question you ask your mates over coffee. And honestly, that anticipation is part of the charm.
