Think of this like a gym membership for making money online, except the instructor talks about Ferraris instead of deadlifts. Tate’s main cash cow is a subscription-based “university” that teaches people how to make money through e-commerce, crypto, and affiliate marketing.
Members pay around $49 a month, and with hundreds of thousands of subscribers, that’s a massive, steady river of income. It’s like if your book club charged monthly dues, but the book was always about how to sell things on TikTok.
The catch? Most of the real work is done by students, not Tate. He essentially licenses his brand to an army of salespeople who recruit others, and he takes a cut. It’s a modern version of a pyramid model, but legal—like a very loud, very online multilevel marketing scheme.
The Webcam Business (Yes, That’s a Thing)
Before the internet fame, Tate and his brother ran a very different kind of business: a webcam studio in Romania. This was a setup where women would perform on camera for paying viewers, and the Tates took a percentage.
He’s been open about this, often comparing it to a regular nightclub owner taking a cut from drink sales—just, you know, the product is digital. It’s a gritty, controversial start, but it gave him the capital to buy real castles and fancy cars.
Think of it as the “grind” stage of his life. It wasn’t glamorous, but it paid for the first Lamborghini. For everyday folks, it’s a reminder that even loud personalities start with a messy, unglamorous hustle.
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