So, the next time you’re pushing a slightly wonky trolley down the frozen food aisle, take a moment. You are in one of less than 500 locations in the entire country. It’s a weirdly special club.
And if you ever find yourself in a Morrisons Daily and feel a bit let down by the lack of a deli counter, don’t be mad. Just remember: it’s not a real Morrisons. It’s a mini-me. And mini-me is still better than a night of sad cucumber and ancient pickles.