Step one: wash your face with a gentle cleanser. Step two: pat dry, don’t rub (rubbing is for lottery tickets, not your face). Step three: use a pea-to-nickel-sized amount of cream and warm it between your fingers.
Then, press it into your skin with upward motions. Don’t drag—that’s how wrinkles sneak in! If your skin still feels tight, you used too little. If it feels like a slip-n-slide, too much.
And for the love of all things holy, wait five minutes before touching your pillow. Otherwise, you’re giving your pillowcase a facial, not your face.