Honestly? You don’t need the secret to feel great. A pair of $10 cotton panties from Target can do the job if you’ve got the right attitude. But Victoria’s Secret figured out that we want the ritual—the shopping bag, the perfume sample, the little thrill of feeling “bad” in a good way.
So next time you’re in that fitting room, wrestling with a demi-cup that’s tighter than your budget, just laugh. The secret isn’t in the fabric. It’s in the narrative you believe in—that you are the angel, the hero, the main character. And honey, that fantasy is free.
