The fall-winter 2011 runways all showed super-dramatic eyelashes—black-black, lush-long, and spidery. In other words, it’s a really good time to be an eyelash. The latest mascaras (plus one extremely cool new lash accessory you’ve never heard of that I’ll unabashedly rhapsodize about shortly) are all devastating. They deliver in a big way and do the heavy lifting for you. Intensely inky, voluptuously creamy, and altogether beautiful, they deliver lengthy, fattening, defined results with a single sweep—truly a less-is-more situation—and they won’t turn you into an arachnid, either.
For the chica next door: M•A•C’s Opulash Mascara Volume in Bad, Bad Black comes in a sleek gunmetal tube and has a medium-sized tapered wand. M•A•C’s False Lashes Extreme Black has a neat black tube resembling an old-fashioned lamppost and a slightly smaller wand. Both are just right for everyday and great if you’re fair-skinned.
For the laid-back chica with a sense of humor: You’ve probably heard of Bare Escentuals powder foundation, right? Well, the company also makes groovy mascaras. So groovy, in fact, that, like Lancôme mascaras they come with actual instructions. I love it! Flawless Definition Voluminizing Mascara in Black is the essence of simplicity, with a fat but tapered wand that reaches every lash. And Buxom Amplified Lash Mascara in Loud Black with its fun reflective silver and black tube and adjustable wand (this is why you need instructions) cracked me up and made my lashes seriously buxomy.
For the two-step chica: Begin with L’Oréal Paris Voluminous Million Lashes Defining Volume Mascara in Blackest Black with the happy gold tube and short wand, and then use its skinny-wand sistah, Carbon Black Telescopic Mascara to coat the tiny lashes on the inner top lid and the bottom lashes. Per-fec-tion!
For the drama queen chica: Are ya ready for some MASCARA? These made my eyelashes crash against the inside of my sunglasses’ lenses. It was fabulous! Lancôme’s Ôscillation Powerbooster is a primer with a vibrating wand—it feels weird, in a good way—that preps lashes for all-day wear by conditioning them and amplifying what’s coming next. Lancôme Hypnôse Drama Mascara Volume Indécent Instantané in Excessive Black comes in a curvy black tube with a curvy black brush that looks like a curvy black caterpillar. The S-shape grabs every last lash, smells nice, and is totally bodacious. Lancôme Hypnôse Doll Lashes Mascara in So Black! has a cone-shaped wand that literally uplifts and extends lashes like, as its name would imply, a Barbie doll’s. Just out this month comes L’Oréal Paris Voluminous False Fiber Lashes in Blackest Black with dual-length (short and long) fibers in a 40-degree angle brush. The tiny fibers wrap around every last lash and it looks as if you’re wearing falsies. Fantastical!
Every chica’s lagniappe: Okay, this one was worth waiting for. The one I said you’ve never heard of that absolutely killed me? Film Noir Lash Lacquer in Kohl is just too cool for school. This is an eyelash top coat to put the finishing touch on your mascara-cure, as it were. The long, lean wand inside the smooth flat bronze tube looks like a nail polish brush. You dab it over your mascara and it instantly glossifies. My lashes looked so shiny that I couldn’t stop staring at my eyes all through the finale of Breaking Bad. How sick is that? Thank God for TiVo.
Gigi’s Mascara ‘Tudes:
- It’s not chic to drive and text and it’s really not chic to drive and put on mascara. I can handle lip gloss, but nothing near the eyes. Get up five minutes earlier, mujer, and do it in a relaxed, safe atmosphere. Bathroom. Bedroom. Any place that’s stationary.
- Always use an eyelash curler before mascara. It creates a foundation and shapes the lashes, like putting on Spanx before a fitted dress. Choose Shu Uemura’s or Kevyn Aucoin’s.
- Brown lashes are blah lashes. Commit to black and don’t look back.
- To correctly apply these major mascaras, says national makeup artist Victoria Stiles, “Look down into a mirror so you can see your lash roots. Starting from the roots, wiggle the wand horizontally back and forth up to the tips. Repeat on eyes’ outer and inner corners.”
- These are my fave tools for declumping and separating.
- Use round, flat Swisspers cotton pads and Clinique’s Take The Day Off Makeup Remover to dissolve your makeup without irritating your eyes. Lay the dampened pad on your eyelid, press for a moment, and draw it down and away from your eyes. Don’t freak if you see black fibers on the cotton. It’s the mascara, not your eyelashes.