Meet Alicia Estrada, Mexican-American fashion designer and founder of the brand “Stop Staring!” Estrada, who designed one of our cover girl America Ferrera’s dresses, tells us where she got her start and offers her best fashion advice.
Where are you from?
I was born and raised in Long Beach, Ca. My mother and father were born in Mexico, so I’m Mexican-American.
How did you get started in the industry?
I started sewing when I was 16, just as a hobby. I’m so grateful to God that my hobby turned into a full-fledged business! I feel like I’m living in a dream world!
What advice would you have for someone wanting to start their own line or business?
Immerse yourself in fashion, learn everything you can about every part of this industry. Be a sponge, and never give up on your dreams—you’re going to make it!
What were some of the challenges you faced in starting out and how did you overcome them?
I never had capital or investors, so not having money was challenging in the beginning. But in the end, not having money was the best thing for me. It forced me to learn everything about the industry, like sales, marketing, patterns, design, etc. It made me very wise with money, and this has been my greatest advantage.
Describe your customer.
A classy career women between the ages of 21-45 who is looking for beautiful dresses to wear from work, to day, to dinner. This woman embraces her curves and loves to be center of attention. She loves film, noir, and loves dresses from the 1940s. Her look is timeless and classic! Read the full article on Cosmo for Latinas.