JLo Multitasking: NUVOtv, ‘American Idol’ & A New Song

JLo Multitasking: NUVOtv, ‘American Idol’ & A New SongJennifer Lopez, singer, dancer, actress and former American Idol judge, will take the stage at NUVOtv’s Upfront presentation in New York City this week. NUVOtv is the first English-language television network created for U.S. Latinos. Lopez and NUVOtv executives will unveil the network’s 2013-14 programming slate and share their vision and roadmap for making NUVOtv the entertainment destination for Modern Latinos.  The network will also debut its new branding campaign at the event. Nuyorican, Lopez’ TV and Film production company is developing original programming and first run series for the network.

JLo partnered with NUVOtv back in September 2012 and she is leveraging her star power to promote the network, making on-air appearances and now releasing their first Nuyorican-produced project. The independent network, created in 2004, reaches out to 31 million households. NUVOtv offers culturally relevant content for the bilingual and bicultural Hispanic population like Curvy Girls, Fight Factory and one-on-one interviews with Latino celebrities like Mario Lopez. 

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Fresh off the heels of releasing her new song featuring Pitbull, Live it Up, Lopez will also be taking the stage this week at American Idol returning for a performance during the show’s Season 12 finale. It will be the first time back to the reality show since ending her judging stint last year. JLo will debut Live it Up from her 8th album, a hot dance song that will sure to become the song of the summer. There have been rumors circulating that Idol producers were trying to bring Lopez back to the judges table and replace Mariah Carey.

Americans fell back in love with American Idol when Lopez was a judge on the show, making it  #1 Most Watched U.S. television series of 2010 – 2012. The Jennifer Lopez brand has influence, as Forbes Magazine named her the #1 Most Powerful Celebrity in the World in 2012.

From media mogul to successful clothing and perfume lines, there isn’t anything that Jenny from the Block can’t do. The question now is, will her star power propel NUVOtv to another level and make it the go-to destination for U.S. Hispanics?